Century Leadership

Matthew Johnson
General Manager

Matthew joined Century Ambulance leadership in 2017 and has spent the past 25 years in the ambulance industry including 10 years and counting in Florida emergency medical services. As General Manager, Matthew offers a wealth of business development insight to a growing Century team whose operational reach extends from Jacksonville to Panama City with continued expansion on the horizon.

While Matthew has worked across the country, he entered the Florida EMS community in 2007 in the state’s southeast region. After spending six years as the Chief Operating Officer for Medics Ambulance Service in Deerfield Beach, Matthew transitioned to General Manager at American Ambulance in Broward County, a position he held until his move to Century. After starting his EMS career as a paramedic, Matthew transitioned to a leadership role in 1992 as the Market General Manager for Southwest Ambulance in Mesa, Arizona. In 2004, he moved to Columbus, Ohio to serve as District General Manager for Rural/Metro Corporation, his last professional stop prior to the move to Florida. Matthew earned his Bachelor of Science in Business at University of Phoenix.

Marsha Morrell
Executive Vice President

Marsha has more than 30 years of EMS and business development experience and leverages that experience in managing multiple high level client relationships. Starting her Century Ambulance tenure in 1981, Marsha’s operational and healthcare initiative implementation experience as well as her relationship management skills with senior healthcare administration, physicians and government officials have been hugely beneficial to the company's growth.

Marsha serves as Chairperson for First Coast EMS Advisory Council and has held chairperson roles for Emergency Medical Review Committee, First Coast Disaster Council, First Coast STEMI Data and Registry Program. She currently holds her paramedic license and graduated from University of North Florida with a Bachelor of Science in Health.

Ray Bailey
Director of Operations
Ray joined Century Ambulance in 1986 and during his career has worked in almost every department across the organization gaining valuable knowledge and experience of the business, including non-medical transport, dispatch, and billing. Since his appointment to Director of Operations, he has driven the company to double transport volume. Ray obtained his EMT and paramedic licensure from Florida State College Jacksonville.
Karen Crews
Director of Communications

Karen arrived at Century Ambulance Service in 1999, working first as a paramedic before transferring to the ComCenter. Since then she has worked in every position within the department and has invaluable experience ensuring smooth communications operations. She oversees all aspects of the Communications Center, from ensuring high quality customer service to proper resource utilization and pioneering new technologies for increasing dispatch capabilities.

Prior to Century, Karen was a police and fire dispatcher and has been awarded for outstanding leadership within Century. Karen is currently pursuing a Bachelor of Science in Business Administration at Florida State College of Jacksonville.

David Crum
Compliance Officer

David started with Century Ambulance in 1988 and filled myriad positions including field supervisor, dispatcher, training manager and director of data quality prior to assuming his current role. In overseeing compliance throughout Century, David utilizes nearly four decades of industry expertise and applies recent experience executing data quality assurance measures for the company.

In addition to his critical role with Century, David actively serves on Florida’s Prehospital EMS Tracking and Reporting System’s (EMSTARS) Data committee. He is a BLS, ACLS and PALS instructor and is a train-the-trainer for CPR, ACLS and PALS in skilled nursing homes across North Florida.

Phillip Austin
Human Resources Manager

Phillip recently joined Century Ambulance as the company’s Human Resources Manager, a role to which he brings 15 years of HR and employee relations experience. As the highest ranking member of the HR team, Phillip responds to a wide variety of team member needs as he oversees HR policies and procedures, employee relations, onboarding/offboarding, and much more.

Prior to arriving at Century, Phillip most recently served as a Senior Human Resources Generalist at Medtronic in Jacksonville, spending seven years at the global healthcare solutions company after getting started as a Human Resources Generalist in 2009. He previously spent two years as Executive Team Leader – Human Resources at Target, one year as Employee Relations Specialist at CitiStreet, and three years as HR Generalist and then HR Manager at Hahn Automotive Warehouse, Inc. In addition to his enviable professional history, Phillip achieved an MS in Organizational Learning and Human Resource Development at St. John Fisher College as well as a BS in Health Science and Psychology at State University of New York at Brockport.

David Murray, MD
Medical Director
Dr. Murray, who has served the broader Jacksonville health care and Emergency Medical Services communities for over 30 years, has worked with Century Ambulance since 1994. He holds selected hospital privileges at Baptist Medical Center Jacksonville, Beaches and Nassau and has held the title of Chief Medical Officer for the Jacksonville Jaguars NFL team since its inception. Dr. Murray has held clinical instructor positions at both Vanderbilt University Department of Medicine as well as Jacksonville Hospital’s Education Program. He is a Yale University graduate with a Bachelor of Science in Chemistry and received his medical degree from West Virginia University School of Medicine.
Christine Swenton, MD
Columbia County Medical Director

Dr. Christine Swenton serves Century Ambulance as its Columbia County Medical Director, overseeing the medical care provided by Century EMTs and paramedics in an operating area where the company delivers emergency ambulance service countywide through the 911 system. In addition to her EMS role with Century, Dr. Swenton practices emergency medicine as an Attending Physician at both Baptist Medical Center Jacksonville and Baptist Medical Center South, and will be an Airway Management Physician at Jacksonville Jaguars home games during the 2018 National Football League season.

Dr. Swenton's prior experience includes three years as a Resident Physician at UF Health Jacksonville, the role of Physician Liaison for Mass Casualty Incident Training at Baptist Medical Center Jacksonville, award-winning research and numerous medical presentations. Her residency research project, Emergency Medicine Mentoring 101, was named Outstanding Emergency Medicine Resident Research Project by UF Health Jacksonville in 2013. Dr. Swenton earned her Bachelor of Science in Zoology/Biomedical Sciences from the University of Oklahoma, where she continued her graduate studies and eventually received her Doctor of Medicine (MD) degree prior to completing her Residency Training at UF Health Jacksonville.


Corporate Leadership

Kathleen Loya, CHC
Chief Compliance Officer

As the Chief Compliance Officer, Kathleen Loya leads the Compliance Program at ProTransport-1 inclusive of all of the company’s associated ambulance brands. With more than 30 years of wide-ranging experience in the healthcare industry, Kathy provides executive level expertise honed in California’s complex medical structure and extending nationally. Kathy is certified in Healthcare Compliance and has extensive clinical, operational and regulatory compliance experience in multiple sectors of healthcare including facilities, physician practices and health plans. She has been responsible for licensure and accreditation for healthcare facilities and health plans, and implemented regulatory compliance and privacy programs in multiple settings.

Prior to joining PT-1 Holdings, Kathy spent the previous 18 years at IPC Healthcare, Inc., serving as Vice President Health Services, Compliance & Privacy Officer until late 2015. Since late 2015, she continued in the role of VP Health Services. While at IPC Healthcare, Kathy led the company’s Clinical Analysis/Quality Reporting team, Nurse Call Center, Risk Management, E.H.R. Implementation, and Compliance & Privacy programs, providing leadership for over 2,500 physicians, advanced practice nurses, and physician assistants nationally. Before joining IPC Healthcare, Kathy’s roles included Vice President Health Care at CareAmerica Health Plans and Vice President of Patient Care at San Gabriel Valley Medical Center. Kathy’s original entry into healthcare was as a Cardiovascular Technologist, where she developed training materials adopted nationally. She holds a BS in Healthcare Administration from the University of La Verne, graduating Cum Laude.

Heidi Runyon
Vice President of Billing and Collections

Heidi Runyon is among the longest standing ProTransport-1 team members, having joined the company in 2002. She helped create the Billing Department and currently directs the ProTransport-1’s accounts receivable activities, including contractual relationships with third-party payors and oversight of collection efforts accounting for millions of dollars each month. Heidi was escalated from Director of Finance to Vice President of Billing & Collections last year. She possesses a long history of patient advocacy and a unique perspective on the importance of advocacy efforts in the collections process.

With her focus on establishing a client-first approach to payment, Heidi has helped ProTransport-1 achieve an exceptional collection rate, which ranks in the 90th percentile of all ambulance companies in the U.S. She has nearly 20 years experience in the healthcare industry with extensive knowledge of Medicare, Medi-Cal and other payor organizations. Heidi also serves on the Medicare Provider Outreach and Education Advisory Group of the Medicare benefits administrator Noridian Healthcare Solutions.

Dennis Robinson
Executive Vice President

Dennis Robinson has overseen ProTransport-1’s business development services while coordinating management functions related to client relationships since joining the company in 2006. During his tenure, ProTransport-1 has benefitted immensely from Dennis’ extensive knowledge of strategic marketing and client service, forming partnerships with some of the largest hospital systems in Northern California while developing the industry’s first performance-based contract with financial incentives and penalties.

Dennis possesses more than 30 years of professional experience in business operations in the service and manufacturing sectors, having previously served as Vice President and General Manager for Infodisc Inc. and as Plant Manager for the John H. Harland Company. He received an Executive Business Program Certificate from San Francisco State University and has taken upper-level management courses at the College of Marin.

Jason Leffew
Director of Special Projects

Jason Leffew is one of the longest tenured members of the ProTransport-1 team, having joined the company in 2001 as an EMT. He earned subsequent promotions to Operations Supervisor and Administrative Supervisor before becoming the ProTransport-1’s Systems and Performance Analyst. He now serves as Director of Special Projects, a promotion from his previous role as Project Manager, overseeing all major information technology and operations projects for the company. In 2014, Jason has spearheaded the company-wide rollout of ePCR capabilities across 12 stations and a fleet of 150 vehicles.

Internally, Jason focuses on service delivery and operations performance on a comprehensive level; externally, he works with affiliated companies to create new tech platforms which increase efficiency for emergency and non-emergency transportation services. Jason received EMT Certification from Santa Rosa Junior College.

Rick Gillespie

Rick Gillespie joined ProTransport-1 in 2009 after more than 23 years in public accounting, serving the previous 10 years as a Partner at Andersen & Company, LLP, a regional accounting firm. He oversees all aspects of ProTransport-1’s financial management and reporting, including banking relationships, regulatory compliance, budgeting, accounts payable and treasury functions.

Rick also provides additional oversight of the Information Technology and Human Resources Departments. He began his career in public accounting at KPMG after earning a BS in Business Administration from California State University with Cum Laude honors. Rick is a Certified Public Accountant in the State of California.