Century Leadership

Matthew Johnson
General Manager

Matthew is the most recent addition to Century Ambulance leadership, though he has spent the past 25 years in the ambulance industry including 10 years and counting in Florida emergency medical services. As General Manager, Matthew offers a wealth of business development insight to a growing Century team whose operational reach extends from Jacksonville to Panama City with continued expansion on the horizon.

While Matthew has worked across the country, he entered the Florida EMS community in 2007 in the state’s southeast region. After spending six years as the Chief Operating Officer for Medics Ambulance Service in Deerfield Beach, Matthew transitioned to General Manager at American Ambulance in Broward County, a position he held until his move to Century. After starting his EMS career as a paramedic, Matthew transitioned to a leadership role in 1992 as the Market General Manager for Southwest Ambulance in Mesa, Arizona. In 2004, he moved to Columbus, Ohio to serve as District General Manager for Rural/Metro Corporation, his last professional stop prior to the move to Florida. Matthew earned his Bachelor of Science in Business at University of Phoenix.

Marsha Morrell
Executive Vice President

Marsha has 30+ years of EMS and business development experience and leverages that experience in managing multiple high level client relationships. Starting her CAS tenure in 1981, CAS has benefitted immensely from Marsha’s operational and healthcare initiative implementation experience as well as her relationship management skills with senior healthcare administration, physicians and government officials.

Marsha serves as Chairperson for First Coast EMS Advisory Council and has held chairperson roles for Emergency Medical Review Committee, First Coast Disaster Council, First Coast STEMI Data and Registry Program. She currently holds her paramedic license and graduated from University of North Florida with a Bachelor of Science in Health.

Ray Bailey
Director of Operations
Ray joined Century Ambulance in 1986 and during his career has worked in almost every department across the organization gaining valuable knowledge and experience of the business, including non-medical transport, dispatch, and billing. Since his appointment to Director of Operations, he has driven the company to double transport volume. Ray obtained his EMT and paramedic licensure from Florida State College Jacksonville.
James Huff
Director of Fleet, Safety and Risk
James Huff joined Century Ambulance Service as a paramedic in the year 2000 and was quickly assigned to lead paramedic for all Jacksonville Jaguars NFL games where CAS assists the athletic trainers when a player needs medical assistance.
In his larger current role as Director of Fleet, Safety and Risk, James oversees and implements risk and safety management programs to ensure a safe, healthy, and accident-free work environment. He is also charged with coordinating maintenance for Century’s specialized fleet of medical transportation vehicles and their equipment.
Karen Crews
Director of Communications

Karen arrived at Century Ambulance Service in 1999, working first as a paramedic before transferring to the ComCenter. Since then she has worked in every position within the department and has invaluable experience ensuring smooth communications operations. She oversees all aspects of the Communications Center, from ensuring high quality customer service to proper resource utilization and pioneering new technologies for increasing dispatch capabilities.

Prior to Century, Karen was a police and fire dispatcher and has been awarded for outstanding leadership within Century. Karen is currently pursuing a Bachelor of Science in Business Administration at Florida State College of Jacksonville.

David Crum
Compliance Officer

David started with Century Ambulance in 1988 and filled myriad positions including field supervisor, dispatcher, training manager and director of data quality prior to assuming his current role. In overseeing compliance throughout Century, David utilizes nearly four decades of industry expertise and applies recent experience executing data quality assurance measures for the company.

In addition to his critical role with Century, David actively serves on Florida’s Prehospital EMS Tracking and Reporting System’s (EMSTARS) Data committee. He is a BLS, ACLS and PALS instructor and is a train-the-trainer for CPR, ACLS and PALS in skilled nursing homes across North Florida.

Phillip Austin
Human Resources Manager

Phillip recently joined Century Ambulance as the company’s Human Resources Manager, a role to which he brings 15 years of HR and employee relations experience. As the highest ranking member of the HR team, Phillip responds to a wide variety of team member needs as he oversees HR policies and procedures, employee relations, onboarding/offboarding, and much more.

Prior to arriving at Century, Phillip most recently served as a Senior Human Resources Generalist at Medtronic in Jacksonville, spending seven years at the global healthcare solutions company after getting started as a Human Resources Generalist in 2009. He previously spent two years as Executive Team Leader – Human Resources at Target, one year as Employee Relations Specialist at CitiStreet, and three years as HR Generalist and then HR Manager at Hahn Automotive Warehouse, Inc. In addition to his enviable professional history, Phillip achieved an MS in Organizational Learning and Human Resource Development at St. John Fisher College as well as a BS in Health Science and Psychology at State University of New York at Brockport.

David Murray, MD
Medical Director
Dr. Murray, who has served the broader Jacksonville health care and Emergency Medical Services communities for over 30 years, has worked with Century Ambulance since 1994. He holds selected hospital privileges at Baptist Medical Center Jacksonville, Beaches and Nassau and has held the title of Chief Medical Officer for the Jacksonville Jaguars NFL team since its inception. Dr. Murray has held clinical instructor positions at both Vanderbilt University Department of Medicine as well as Jacksonville Hospital’s Education Program. He is a Yale University graduate with a Bachelor of Science in Chemistry and received his medical degree from West Virginia University School of Medicine.


Corporate Leadership

Todd J. Walker
Chief Executive Officer

Todd J. Walker currently serves as the Chief Executive Officer after initially providing financial oversight as the Chief Financial Officer upon his arrival. Todd joined ProTransport-1 with an established record of strategic oversight at a number of national ambulance providers, gaining nearly two decades of comprehensive industry experience in the process. He was Chief Executive Officer of American Medical Response’s East Region prior to his transition to ProTransport-1, where he was responsible for more than 43 business units.

Todd’s breadth of knowledge encompasses financial, operational, and strategic development. He began his EMS career by owning his own ambulance company prior to selling his company to Rural/Metro Corporation in April 1994. Todd became the Regional President of the East Region and later was asked to assume leadership of the Mid-Atlantic Region. He earned a BSBA in Business Administration at the University of Massachusetts prior to receiving an MBA, with a managerial and finance focus, from Regis University.

Michael Gorman
Chief Operating Officer

Michael Gorman provides operational oversight of ProTransport-1 as its Chief Operating Officer, a position he has held since joining the company in April 2013. Michael arrived at ProTransport-1 with an established record of invigorating process improvement at a number of national ambulance providers, gaining nearly a decade of comprehensive industry experience in the process. He was General Manager of American Medical Response’s Las Vegas Division prior to his transition to ProTransport-1, running the largest market in the company’s footprint.

Michael’s breadth of knowledge encompasses essential development factors ranging from operational logistics and cross-functional leadership to data analysis and healthcare information technology. He began his EMS career at Rural/Metro’s East Coast Regional Office before taking over as General Manager of the company’s Atlanta Division. Michael later served as General Manager in the competitive interfacility transport market of Northeast Ohio before taking on the responsibility of running operations for Rural/Metro Western New York, the company’s largest market. He earned a BS in Biochemistry at Case Western Reserve University prior to receiving an MBA, with an Accounting and Finance focus, from Regis University. He spent three years as a stock broker at Merrill Lynch out of college and later assumed his first role in management at a regional bank.

Kathleen Loya, CHC
Chief Compliance Officer

As the Chief Compliance Officer, Kathleen Loya leads the Compliance Program at ProTransport-1 inclusive of all of the company’s associated ambulance brands. With more than 30 years of wide-ranging experience in the healthcare industry, Kathy provides executive level expertise honed in California’s complex medical structure and extending nationally. Kathy is certified in Healthcare Compliance and has extensive clinical, operational and regulatory compliance experience in multiple sectors of healthcare including facilities, physician practices and health plans. She has been responsible for licensure and accreditation for healthcare facilities and health plans, and implemented regulatory compliance and privacy programs in multiple settings.

Prior to joining PT-1 Holdings, Kathy spent the previous 18 years at IPC Healthcare, Inc., serving as Vice President Health Services, Compliance & Privacy Officer until late 2015. Since late 2015, she continued in the role of VP Health Services. While at IPC Healthcare, Kathy led the company’s Clinical Analysis/Quality Reporting team, Nurse Call Center, Risk Management, E.H.R. Implementation, and Compliance & Privacy programs, providing leadership for over 2,500 physicians, advanced practice nurses, and physician assistants nationally. Before joining IPC Healthcare, Kathy’s roles included Vice President Health Care at CareAmerica Health Plans and Vice President of Patient Care at San Gabriel Valley Medical Center. Kathy’s original entry into healthcare was as a Cardiovascular Technologist, where she developed training materials adopted nationally. She holds a BS in Healthcare Administration from the University of La Verne, graduating Cum Laude.

Don Serva
General Manager

Don Serva joined ProTransport-1 in 2017 to serve as General Manager, a position in which he utilizes extensive experience in business operations, quality and performance improvement, and strategic development and execution. Don’s professional background includes two decades of leadership expertise at the management and directorial levels.

Don has enjoyed a successful career as an operations management and organizational development leader, earning an Allianz Operational Excellence Award as well as multiple Training Top 125 Awards from Training Magazine. He has long exhibited a unique ability to develop talent, build high-performing teams, and create engaged working environments across multiple locations and a range of workforce volumes.

In addition to his impressive professional track record, Don holds an Executive MBA from Golden Gate University and a BS in Mathematics from San Diego State University. He is also certified by Hay Consulting Group as a Facilitator of Emotional Intelligence Curriculum and Assessments and licensed by Action Management, Inc. as a Problem-Solving Decision-Making Curriculum Facilitator. Don is a member of the Association for Talent Development, the Human Capital Institute, and the Organizational Development & Training Forum.

Heidi Runyon
Vice President of Billing and Collections

Heidi Runyon is among the longest standing ProTransport-1 team members, having joined the company in 2002. She helped create the Billing Department and currently directs the ProTransport-1’s accounts receivable activities, including contractual relationships with third-party payors and oversight of collection efforts accounting for millions of dollars each month. Heidi was escalated from Director of Finance to Vice President of Billing & Collections last year. She possesses a long history of patient advocacy and a unique perspective on the importance of advocacy efforts in the collections process.

With her focus on establishing a client-first approach to payment, Heidi has helped ProTransport-1 achieve an exceptional collection rate, which ranks in the 90th percentile of all ambulance companies in the U.S. She has nearly 20 years experience in the healthcare industry with extensive knowledge of Medicare, Medi-Cal and other payor organizations. Heidi also serves on the Medicare Provider Outreach and Education Advisory Group of the Medicare benefits administrator Noridian Healthcare Solutions.

Dennis Robinson
Executive Vice President

Dennis Robinson has overseen ProTransport-1’s business development services while coordinating management functions related to client relationships since joining the company in 2006. During his tenure, ProTransport-1 has benefitted immensely from Dennis’ extensive knowledge of strategic marketing and client service, forming partnerships with some of the largest hospital systems in Northern California while developing the industry’s first performance-based contract with financial incentives and penalties.

Dennis possesses more than 30 years of professional experience in business operations in the service and manufacturing sectors, having previously served as Vice President and General Manager for Infodisc Inc. and as Plant Manager for the John H. Harland Company. He received an Executive Business Program Certificate from San Francisco State University and has taken upper-level management courses at the College of Marin.

David Ott, RN
Executive Director of Clinical Operations

David Ott is ProTransport-1's first Executive Director of Clinical Operations, having led the company's critical care transport program since 2013 when he was appointed Director of CCT. He had previously served as the Regional Director of CCT in Sacramento, where he has spent much of his 30 years as a member of the California medical community. David oversees the critical care, clinical and quality assurance divisions. In two years as the leader of ProTransport-1's CCT services, the program has nearly doubled in size with volume increasing monthly.

David served as a United States Air Force Medic during Operation Desert Storm prior to becoming an Emergency Room RN, teaching Advanced Cardiovascular Life Support, and participating on committees for quality assurance and collaborative practice. In addition to his impressive professional experience, David graduated at the top of his nursing school class with the highest grade point average in clinical patient care. He is currently completing a Master’s Degree in Nursing.

Carly Clements
Director of Marketing Communication

Carly Clements built the ProTransport-1 Marketing Communications Department from the ground up beginning in 2008. She previously held the Director of Public Relations position before being promoted to oversee all corporate communications, including developing the company’s internal and external communications initiatives while providing strategy for community and media relations.

Carly joined ProTransport-1 in 2005, succeeding in a number of roles and departments prior to developing the MarCom team. Prior to joining ProTransport-1, Carly was an Events Producer for former Missouri Governor Bob Holden’s Public Policy Forum and a Graphic Designer for a non-profit organization dedicated to refugee resettlement. Carly holds a BA in Public Relations from Webster University and is an active member of the Public Relations Society of America.

Jason Leffew
Director of Special Projects

Jason Leffew is one of the longest tenured members of the ProTransport-1 team, having joined the company in 2001 as an EMT. He earned subsequent promotions to Operations Supervisor and Administrative Supervisor before becoming the ProTransport-1’s Systems and Performance Analyst. He now serves as Director of Special Projects, a promotion from his previous role as Project Manager, overseeing all major information technology and operations projects for the company. In 2014, Jason has spearheaded the company-wide rollout of ePCR capabilities across 12 stations and a fleet of 150 vehicles.

Internally, Jason focuses on service delivery and operations performance on a comprehensive level; externally, he works with affiliated companies to create new tech platforms which increase efficiency for emergency and non-emergency transportation services. Jason received EMT Certification from Santa Rosa Junior College.

Rick Gillespie

Rick Gillespie joined ProTransport-1 in 2009 after more than 23 years in public accounting, serving the previous 10 years as a Partner at Andersen & Company, LLP, a regional accounting firm. He oversees all aspects of ProTransport-1’s financial management and reporting, including banking relationships, regulatory compliance, budgeting, accounts payable and treasury functions.

Rick also provides additional oversight of the Information Technology and Human Resources Departments. He began his career in public accounting at KPMG after earning a BS in Business Administration from California State University with Cum Laude honors. Rick is a Certified Public Accountant in the State of California.